Olw Ambient #cheezgate by JMW Stockholm
The Ambient Advert titled #cheezgate
was done by JMW Stockholm advertising agency for Olw in Sweden. It was released in Nov 2011.
Olw: #cheezgate
Brand
Media
Released
November 2011
Posted
November 2011
Market
Industry
Agency
Creative Director
Credits & Description:
Background: OLW Cheez Doodles is one of the most popular snacks in Sweden. For years there has been a national feud regarding the Swedish name whether to call them ostbågar (cheese bows) or ostkrokar (cheese hooks). OLW decided to invite consumers to vote for their favorite, and what to write on the new packages, by submitting a Like on OLW:s Facebook page.
Challenge: Raise awareness and online buzz about the campaign with a sampling event.
Solution: We created an attention grabbing...
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