Puma Ambient BeatBot [video] by J. Walter Thompson New York
The Ambient Advert titled BeatBot [video]
was done by J. Walter Thompson New York advertising agency for Puma in United States. It was released in Mar 2016.
Puma: BeatBot [video]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Creative Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Use Of Digital Technology - Single Or Campaign | Merit |
| LIA 2016 | ||
| Design | Product Design | Bronze Winner |
| Lisbon International Advertising Festival 2016 | ||
| Innovation | Creative Innovation | Bronze |
| Cannes Lions 2016 | ||
| Cyber | Branded Tech: Tangible Tech | Silver Lion |
Credits & Description:
Brand: Puma
Media: Ambient
Category: Fashion
Agency: JWT
Geo: United States
Puma: BeatBot
When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time.
Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, ...
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