Quilmes: For a beer

Credits & Description:

Brand: Quilmes
Media: Ambient
Alternative Title: Mitigol
Agency: +Castro Innovation
Geo: Argentina
Quilmes: For a beer
Advertising Agency: +Castro Innovation, Argentina
Innovation Directors: Nicolás Pimentel, Pedro Saleh, Rulo Gowland 
Creative Director: Tomás Quartino
Project Leader: Florencia Arrizabalaga
Creatives: Darío Rodríguez, Francesco Vicenzi, Martina Sasso
Designer: Ignacio Varone 
Technology Director: Agustín Mendé / The Pasto
Electronic Engineering & Physical Computing: Alejandro Kruchowski
Software Developer: Andres Rau
Production: Diego Mc Loughlin / Sake
Game Development: Red Point Labs
Sinopse: Quilmes, official sponsor of the argentine team, wanted to bring to all those who couldn´t travel to Brazil a unique experience to feel at least closer. Idea: The first foosball game played half in Argentina and half in Brazil. Argentines play on one side, and players form around the world on the other. The development was part of an idea to successfully recreate the classic game of foosball. It allows 4 (2 per table) participants the challenge to play a game of foosball for a beer.