Rehau Ambient Money rain by RA Voskhod

The Ambient Advert titled Money rain was done by RA Voskhod advertising agency for subbrand: Rehau windows (brand: Rehau) in Russia. It was released in Jun 2011.

Rehau: Money rain

Media
Released
June 2011
Posted
June 2011
Market
Creative Director

Credits & Description:

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There ...

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