Rom Ambient, Promo The American Takeover by BV McCann Erickson Bucharest
The Ambient Advert titled The American Takeover
was done by BV McCann Erickson Bucharest advertising agency for Rom in Romania. It was released in Apr 2011.
Rom: The American Takeover
Brand
Released
April 2011
Posted
April 2011
Market
Industry
Art Director
Art Director
Creative Director
Awards:
| Cannes Lions 2011 | ||
|---|---|---|
| Promo & Activation Lions | - | Grand Prix |
| Direct Lions | - | Grand Prix |
| Direct Lions | Fast Moving Consumer Goods | Gold |
| Promo & Activation Lions | Food and Non-Alcoholic Drinks | Gold |
| PR Lions | Best Launch or Re-launch | Bronze |
| PR Lions | Consumer Goods, including FMCG and Household Products | Bronze |
| Media Lions | Best Use of Integrated Media | Silver |
| Eurobest 2011 | ||
| Integrated | Integrated | Silver |
| PR | Best integrated campaign led by PR | Bronze |
| Promotion | Best New Product Launch/Re-Launch/Shopper Marketing | Grand Prix |
| The CUP Awards 2011 | ||
| Best of Admaking | - | Cup Winner |
| Best of Media | - | Cup Winner |
| Best of Products and Services | - | Cup Winner |
| D&AD Awards 2012 | ||
| Integrated & Earned Media | Integrated | Yellow Pencil |
Credits & Description:
Type of Entry: Use of Promo & Activation
Category: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
Title: AMERICAN ROM
Advertiser/Client: KANDIA DULCE
Product/Service: CHOCOLATE BAR
Entrant Company: BV MCCANN ERICKSON Bucharest, ROMANIA
Sales Promotion/Advertising Agency: BV MCCANN ERICKSON Bucharest, ROMANIA
Name Company Position
Creative Director: Dinu Panescu (McCann Erickson Romania)
Group Creative Director: Group ...
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