Samsung Ambient Gear S3 World Choir by Cheil London

The Ambient Advert titled Gear S3 World Choir was done by Cheil London advertising agency for subbrand: Samsung Gear S3 (brand: Samsung) in United Kingdom. It was released in Apr 2017.

Samsung: Gear S3 World Choir

April 2017
April 2017


Creative Circle 2017
Design CraftBest Spatial/exhibition DesignBronze

Credits & Description:

Brand: Samsung
Entrant: Cheil London
Agency: Cheil London
Smartwatches are synonymous with sports tracking. So to launch the Samsung Gear S3, we wanted to use its biometric monitoring capabilities in a completely unexpected way. We created The Gear S3 World Choir, the world’s first stage that enables the audience to see how a choir feels inside as they sing. Over the 24 days to Christmas, 24 choirs from around the world performed on it. As each sang, Gear ...

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