Samsung Ambient Gear S3 World Choir by Cheil London
The Ambient Advert titled Gear S3 World Choir
was done by Cheil London advertising agency for subbrand: Samsung Gear S3 (brand: Samsung) in United Kingdom. It was released in Apr 2017.
Samsung: Gear S3 World Choir
Brand
Media
Released
April 2017
Posted
April 2017
Market
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Design Craft | Best Spatial/exhibition Design | Bronze |
Credits & Description:
Brand: Samsung
Entrant: Cheil London
Agency: Cheil London
Synopsis:
Smartwatches are synonymous with sports tracking. So to launch the Samsung Gear S3, we wanted to use its biometric monitoring capabilities in a completely unexpected way. We created The Gear S3 World Choir, the world’s first stage that enables the audience to see how a choir feels inside as they sing. Over the 24 days to Christmas, 24 choirs from around the world performed on it. As each sang, Gear ...
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