One Show 2013 | ||
---|---|---|
One Show Design | Municipal Design / Single or Series | Gold |
Cannes Lions 2013 | ||
Direct Lions | Best Use of Direct Marketing; Ambient Media: large scale | Bronze |
Promo and Activation Lions | Product & Service; Public Health & Safety, Public Awareness Messages | Gold |
Media Lions | Product & Service; Charities, Public Health & Safety, Public Awareness Messages | Bronze |
Promo and Activation Lions | Use of Promo & Activation; Best Use of Ambient in a Promotional Campaign | Gold |
Outdoor Lions | Ambient; Special Build | Silver |
Branded content & entertaiment lions | Public Spaces | Bronze |
PR Lions | Sectors & Services; Corporate Responsibility | Bronze |
PR Lions | Sectors & Services; Financial Services, incl. Investor Relations and Corporate Finance | Silver |
Titanium and Integrated Lions | Titanium and Integrated | Titanium Lion |
Asia Pacific Advertising Festival (AdFest) 2013 | ||
OUTDOOR LOTUS | External/Street Signs and Street Furniture | GOLD |
AD STARS 2013 | ||
Campaign presentation video | - | Crystal |
Direct | Corporate/Institution/Industry | Grand Prix of the Year |
Direct | Corporate/Institution/Industry | Grand Prix |
Innovation | Corporate/Institution/Industry | Silver |
Outdoor | Corporate/Institution/Industry | Gold |
Public Service Advertising | Others | Gold |
Branded Content | Finance/Services | Crystal |
Spikes Asia 2013 | ||
Branded Content & Entertainment | Best Use or Integration of Offline Media such as Print, Outdoor, etc. | Silver |
Direct | Public Service, Charity & Fund Raising | Silver |
Media | Public Service, Charity & Fund Raising | Silver |
Promo & Activation | Public Service, Charity & Fund Raising | Silver |
Media | Best Use of Ambient Media: Large Scale | Gold |
Outdoor | Special Build | Grand Prix |
PR | Best Use of Live Events and/or Celebrity Endorsement | Bronze |
PR | Corporate Reputation | Gold |
Promo & Activation | Event & Field Marketing | Silver |
London International Awards 2013 | ||
Integration | - | Bronze Winners |
The NEW | - | Bronze Winners |
Non-Traditional | Corporate Image | Gold Winners |
Non-Traditional | Branded Content | Gold Winners |
Non-Traditional | Live Events - Beyond Advertising | Gold Winners |
Intercontinental Advertising Cup, 2013 | ||
Best of Media | Best of Outdoor | Cup Winner |
Type of entry: Best Use of Direct Marketing
Category: Ambient Media: large scale
Advertiser: SAMSUNG LIFE INSURANCE
Product/Service: SAMSUNG LIFE INSURANCE
Agency: CHEIL WORLDWIDE Seoul, SOUTH KOREA
Chief Creative Officer: Jeongkeun Yoo (Cheil Worldwide)
Executive Creative Director: Thomas Hongtack Kim (Cheil Worldwide)
Creative Director: Joohoon Lee (Cheil Worldwide)
Art Director: Hyungkyun Oh (Cheil Worldwide)
Art Director: Jaeyeon Kim (Che...