Samsung Life Insurance Ambient, Case study BRIDGE OF LIFE by Cheil Seoul

The Ambient Advert titled BRIDGE OF LIFE was done by Cheil Seoul advertising agency for Samsung Life Insurance in South Korea. It was released in May 2013.

Samsung Life Insurance: BRIDGE OF LIFE

Released
May 2013
Posted
May 2013
Industry
Art Director
Executive Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
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Art Director
Creative Director
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Awards:

One Show 2013
One Show DesignMunicipal Design / Single or SeriesGold
Cannes Lions 2013
Direct LionsBest Use of Direct Marketing; Ambient Media: large scaleBronze
Promo and Activation LionsProduct & Service; Public Health & Safety, Public Awareness MessagesGold
Media LionsProduct & Service; Charities, Public Health & Safety, Public Awareness MessagesBronze
Promo and Activation LionsUse of Promo & Activation; Best Use of Ambient in a Promotional CampaignGold
Outdoor LionsAmbient; Special BuildSilver
Branded content & entertaiment lionsPublic SpacesBronze
PR LionsSectors & Services; Corporate ResponsibilityBronze
PR LionsSectors & Services; Financial Services, incl. Investor Relations and Corporate FinanceSilver
Titanium and Integrated LionsTitanium and IntegratedTitanium Lion
Asia Pacific Advertising Festival (AdFest) 2013
OUTDOOR LOTUSExternal/Street Signs and Street FurnitureGOLD
AD STARS 2013
Campaign presentation video-Crystal
DirectCorporate/Institution/IndustryGrand Prix of the Year
DirectCorporate/Institution/IndustryGrand Prix
InnovationCorporate/Institution/IndustrySilver
OutdoorCorporate/Institution/IndustryGold
Public Service AdvertisingOthersGold
Branded ContentFinance/ServicesCrystal
Spikes Asia 2013
Branded Content & EntertainmentBest Use or Integration of Offline Media such as Print, Outdoor, etc.Silver
DirectPublic Service, Charity & Fund RaisingSilver
MediaPublic Service, Charity & Fund RaisingSilver
Promo & ActivationPublic Service, Charity & Fund RaisingSilver
MediaBest Use of Ambient Media: Large ScaleGold
OutdoorSpecial BuildGrand Prix
PRBest Use of Live Events and/or Celebrity EndorsementBronze
PRCorporate ReputationGold
Promo & ActivationEvent & Field MarketingSilver
London International Awards 2013
Integration-Bronze Winners
The NEW-Bronze Winners
Non-TraditionalCorporate ImageGold Winners
Non-TraditionalBranded ContentGold Winners
Non-TraditionalLive Events - Beyond AdvertisingGold Winners
Intercontinental Advertising Cup, 2013
Best of MediaBest of OutdoorCup Winner

Credits & Description:

Type of entry: Best Use of Direct Marketing
Category: Ambient Media: large scale
Advertiser: SAMSUNG LIFE INSURANCE
Product/Service: SAMSUNG LIFE INSURANCE
Agency: CHEIL WORLDWIDE Seoul, SOUTH KOREA
Chief Creative Officer: Jeongkeun Yoo (Cheil Worldwide)
Executive Creative Director: Thomas Hongtack Kim (Cheil Worldwide)
Creative Director: Joohoon Lee (Cheil Worldwide)
Art Director: Hyungkyun Oh (Cheil Worldwide)
Art Director: Jaeyeon Kim (Che...

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