Cristal Awards 2012 | ||
---|---|---|
Outdoor Cristal | AUTOMOTIVE / MOTORBIKE / TRANSPORT | SAPPHIRE (SILVER) |
Brand Entertainment & Contents Cristal | BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS | EMERALD (BRONZE) |
Consumer Marketing Cristal | BEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN | SAPPHIRE (SILVER) |
Mena Cristal Awards 2013 | ||
Brand Entertainment & Contents | Best Use or Integration Of Experiential Events | Emerald (Bronze) |
Media: Ambient
Geo: France
Category: Public interest
Agency: TBWA
Brand: SNCF
With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole w...