Brand: PlayStation
Media: Ambient
Category: Games & Toys
Agency: TBWA
Geo: Belgium
PlayStation / SingStar Ultimate Party: Pay with a song
Advertising Agency: TBWA, Brussels, Belgium
Account Manager: Joachim François, Jochen De Greef
Creative Director: Gert Pauwels
Art Director: Geert Feytons
Copywriter: Frederick Morel
Production: Saké Productions