| Cannes Lions, 2015 | ||
|---|---|---|
| PR | PRACTICES & SPECIALISMS: BRAND VOICE (INCL. STRATEGIC STORYTELLING) | SILVER |
| Ad Stars Awards, 2015 | ||
| PR | Product & Service | Silver |
| PR | Practices & Specialism | Gold |
| PR | Integrated Campaign led by PR | Silver |
| Clio Awards 2015 | ||
| Public Relations | Product/Service: Corporate Image | Bronze |
| Spikes Asia, 2015 | ||
| PR | PR: Practices & Specialisms: Crisis Communications & Issue Management | Silver Spike |
| Mobius Awards, 2015 | ||
| Public / Media Relations | Recreation, Tourism, Leisure & Travel Services | MOBIUS |
| Cresta Awards 2016 | ||
| Promotions & Incentives | (PR Events) - Promotions & Incentives | Bronze |
| One Show, 2016 | ||
| Public Relations | - | Best in Discipline |
| Public Relations | Consumer - Brands, Products & Services / Integrated Campaign | Gold Pencil |
| Public Relations | Craft - Brand Voice / Brand Voice | Gold Pencil |
| Public Relations | Consumer - Brands, Products & Services / Media Relations | Merit |
Low cost airline, Scoot discovered that their brand had been seemingly copied by Spirit Airlines a North American airline. As Scoot is known for its fun personality, instead of wasting money on lawyers, we decided to have some fun with Scoot's doppelgänger, while generating awareness for the brand at the same time. We informed Spirit that if they want to copy the brand, they should at least do it well.
Category: Travel, transport & tourism
Brand: Scoot
Agency: Saatchi & Saatchi...