Terre Des Femmes Ambient Bruise Automat - The photo booth against domestic violence by DDB Berlin
The Ambient Advert titled Bruise Automat - The photo booth against domestic violence
was done by DDB Berlin advertising agency for Terre Des Femmes in Germany. It was released in Apr 2017.
Terre Des Femmes: Bruise Automat - The photo booth against domestic violence
Brand
Media
Released
April 2017
Posted
April 2017
Market
Industry
Agency
Copywriter
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Junior Copywriter
Production Agency
Credits & Description:
Domestic violence affects 1 in 4 women in Germany. But people don’t pay much attention to statistics. They always feel abstract and like something that only happens to others. So DDB Berlin decided to draw attention to this problem in a way that everyone could relate to, with a little help from a Berlin icon: the photo booth.We created a special photo booth and customized it with facial recognition technology that could identify women when they were about to take a picture and automatically appl...
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