The Dairy Farm Ambient, Digital, Case study Wellcome ‘The Shopper’s Voice’ by Grey Hong Kong
The Ambient Advert titled Wellcome ‘The Shopper’s Voice’
was done by Grey Hong Kong advertising agency for The Dairy Farm in Hong Kong SAR China. It was released in May 2017.
The Dairy Farm: Wellcome ‘The Shopper’s Voice’
Brand
Media
Released
May 2017
Posted
May 2017
Market
Industry
Agency
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter
Credits & Description:
Identical and formulaic, supermarket’s Product-and-Price commercials (PnP) are easily ignored by audience. To stand out from competitors, Grey Hong Kong turn Wellcome's PnPs into an experience audience wouldn’t want to miss a chance to get famous.We held "The Shopper’s Voice", a month-long contest recruiting real shoppers as Voice-over talents for our PnPs. From TV to online, the event reinforced Wellcome’s "Low-Price" image extensively.A truck was transformed into a mobile recording studio, tou...
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