The Israel Parkinson Association Ambient Parkinson spoon project by DraftFCB Tel Aviv

Parkinson spoon project
The Ambient Advert titled Parkinson spoon project was done by DraftFCB Tel Aviv advertising agency for  The Israel Parkinson Association in Israel. It was released in Apr 2014.

 The Israel Parkinson Association: Parkinson spoon project

Media
Released
April 2014
Posted
April 2014
Market

Credits & Description:

Parkinson awareness month: Parkinson spoon project
Thousands of Parkinson's patients have difficulties even with the simplest tasks.
For the Parkinson awareness month, we generated an activity to raise awareness and emphasize the difficulties of the day to day life of Parkinson's patients. A special spoon with holes was created to show how difficult it is for them to manage even the simplest tasks. We contacted a well-known restaurant in Tel Aviv that was happy to join us in this pro...

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