UN Women Ambient, Case study El Asiento Pene by J. Walter Thompson Mexico
The Ambient Advert titled El Asiento Pene
was done by J. Walter Thompson Mexico advertising agency for UN Women in Mexico. It was released in Sep 2016.
UN Women: El Asiento Pene
Brand
Media
Released
September 2016
Posted
September 2016
Market
Industry
Awards:
| El Sol Festival (Español) 2017 | ||
|---|---|---|
| Exterior | Sector Servicios E Instituciones | Sol De Bronce |
Credits & Description:
UN Women and Mexican officials have launched a project to tackle sexual violence against women on Mexico City's public transport system. They bring awareness by placing a " penis"on a seat and by showing men's genital areas live on closed circuit transport TV
Mexico City shocks commuters with 'penis seat' on subway
Media: Ambient
Category: Public interest
Client: UN Women/ Mexico City Metro
Agency: -
Country: Mexico
Title/Título: El Asiento Pene<...
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