Vodafone Ambient, Case study Sunday Grannies [video] by BV McCann Erickson Bucharest
The Ambient Advert titled Sunday Grannies [video]
was done by BV McCann Erickson Bucharest advertising agency for Vodafone in Romania. It was released in Jun 2015.
Vodafone: Sunday Grannies [video]
Brand
Media
Released
June 2015
Posted
June 2015
Market
Industry
Executive Creative Director
Client Service Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PR | SECTORS: TECHNOLOGY & MANUFACTURING | BRONZE |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICAL | BRONZE |
| PROMO AND ACTIVATION | PROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL PLATFORM(S) IN A PROMOTIONAL CAMPAIGN | BRONZE |
| Golden Drum, 2015 | ||
| Digital | Social network & community | Golden Drum |
| Integrated communication campaigns | Integrated communication campaigns | Golden Drum Grand Prix |
| Direct campaigns | Direct campaigns | Golden Drum |
| Digital campaigns including Mobile campaigns | Digital campaigns including Mobile campaigns | Golden Drum |
| Branded content | Online & mobile | Silver Drum |
| ADC*E Awards, 2015 | ||
| European | Young Creative of the Year | ADCE Gold Star |
| Eurobest Awards, 2015 | ||
| Integrated | - | Silver Eurobest |
| Media | Media: Digital & Social: Use of Social Platforms | Bronze Eurobest |
| Promo & Activation | Digital & Social: Use of Social Platform(s) in a Promotional Campaign | Grand Prix |
| Promo & Activation | Integrated Campaign: Integrated Campaign led by Promo & Activation | Silver Eurobest |
| One Show, 2016 | ||
| Social Media | Consumer - Social Media Page by a Brand / Social Media Page by a Brand | Bronze Pencil |
| International ANDY Awards 2016 | ||
| Integrated | Business Products and Communication Services | Bronze |
| AICP Next Awards 2016 | ||
| Integrated Campaign | - | The Winner |
| Festival of Media Global Awards 2016 | ||
| The Winners | - | Campaign of the Year |
| CONTENT | Best Use of Content | Gold |
| CONTENT | Best Community Development | Gold |
| TECHNOLOGY | Best Digitally Integrated Campaign | Gold |
| INSIGHT | The Best Insight Award | Gold |
Credits & Description:
Vodafone has connected two grannies living alone in social media super cooks in this interactive campaign via McCann Bucharest.
Brand: Vodafone
Media: Ambient
Category: Electronics & Technology
Agency: McCann
Geo: Romania
Vodafone Romania: Sunday Grannies
Advertising Agency: McCann, Bucharest, Romania
Creative Chairman: Adrian Botan (McCann Erickson Bucharest)
AV Producer: Alexandru Platon (McCann Erickson Bucharest)
PR Manager: Carmen ...
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![Vodafone: Sunday Grannies [video] [alternative version] Ambient Advert by BV McCann Erickson Bucharest](https://fcdn.me/e07/c64/vodafone-sunday-grannies-video-7e7fe2539f93cf8911b223c13f.jpg?h=260 "Sunday Grannies [video] [alternative version]")
