Volvo Ambient, Making of World’s Largest Unboxing [Behind The Scenes] by Forsman & Bodenfors Gothenburg

The Ambient Advert titled World’s Largest Unboxing [Behind The Scenes] was done by Forsman & Bodenfors Gothenburg advertising agency for subbrand: Volvo Trucks (brand: Volvo) in United States. It was released in Jul 2017.

Volvo: World’s Largest Unboxing [Behind The Scenes]

Released
July 2017
Posted
July 2017
Art Director
Art Director
Designer

Credits & Description:

Volvo Trucks North America’s ‘World’s Largest Unboxing’ film is setting records in more ways than one. Just over a week after its launch, the film has racked up more than 14 million views, including +400K engagements, making it Volvo Trucks North America’s most-watched film of all time. People just can’t seem to get enough of 3-year-old Joel Jovine as he sets the GUINNESS WORLD RECORDS™ title for Largest object unboxed by opening up an all new Volvo VNL model. The story is also gaining momentum ...

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