| One Show 2011 | ||
|---|---|---|
| One Show Interactive | Interactive Advertising / Environmental / Experiential - Single | Merit |
Boy racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.
Advertising Agency: Ogilvy, New Zealand
Executive Creative Directors: Basil Christensen, Damon O\'Leary
Creatives: Freddie Coltart, Matt Williams
Account Director: Paul Manning
Group Head: Richard Loseby
Producer: Amanda Chambers
Account manager: Olivia Gavan