WWF Ambient A Dumb Proposal by Cheil Seoul
The Ambient Advert titled A Dumb Proposal
was done by Cheil Seoul advertising agency for WWF in South Korea. It was released in Mar 2017.
WWF: A Dumb Proposal
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Credits & Description:
Cheil Worldwide and WWF Korea held hands to create a campaign to increase participation of Koreans in Earth Hour, a global movement of turning lights off for an hour to fight climate change. In order to draw more Koreans to take action, Cheil Worldwide opened an event in the middle of downtown Seoul where a special street light was installed with the light switch placed high up on it. More than 500 people tried hard to switch off the light, and promised to participate in Earth Hour. Moreover, Ch...
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