Xiao Zhu Ambient, Case study Breathe Again by Y&R Shanghai

The Ambient Advert titled Breathe Again was done by Y&R Shanghai advertising agency for Xiao Zhu in China. It was released in May 2015.

Xiao Zhu: Breathe Again

Released
May 2015
Posted
May 2015
Market
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Photographer
Photographer
Art Director
Art Director
Copywriter
Copywriter

Awards:

Cannes Lions, 2015
MEDIAPRODUCT & SERVICE: CORPORATE IMAGE & COMMUNICATIONBRONZE
PRSECTORS: OTHER CONSUMER PRODUCTSBRONZE
OUTDOORAMBIENT: NON-FORMATTED DIGITAL OUTDOORGOLD
Red Apple International Advertising Festival 2015
Outdoor advertisingDurable goodsSecond (Silver)

Credits & Description:

Type of entry: Outdoor
Advertiser: XIAO ZHU
Category: Non-Formatted Digital Outdoor
Agency: Y&R SHANGHAI
Geo: China
Associate Creative Director: Dagger Chen(Y&R Shanghai)
Copywriter: Dagger Chen(Y&R Shanghai)
Retoucher: Gan Ming Ching(Gather Image)
Account: Handsome Wong(Y&R Shanghai)
Art Director: Handsome Wong(Y&R Shanghai)
Film Director: Jimmy Liu(KATSU Film Planning & Production)
Art Director: Jori Liu(Y&R Shanghai)
Pho...

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