YMCA Ambient, Design & Branding Ymca Playnasium [presentation image] by McCann Erickson Melbourne
![Ymca Playnasium [presentation image]](https://fcdn.me/976/f8f/ymca-ymca-playnasium-presentation-image-74208459bd82dbae5529554559.jpg "Ymca Playnasium [presentation image]")
The Ambient Advert titled Ymca Playnasium [presentation image]
was done by McCann Erickson Melbourne advertising agency for YMCA in Australia. It was released in Oct 2016.
YMCA: Ymca Playnasium [presentation image]
Brand
Media
Released
October 2016
Posted
October 2016
Market
Executive Creative Director
Chief Creative Officer
Copywriter
Art Director
Production Agency
Director
Awards:
| ADFEST 2017 | ||
|---|---|---|
| Design Lotus | Product Design: Consumer Products | Silver |
| Outdoor Lotus | Ambient: Large Scale | Bronze |
| Promo Lotus | Experiential & Events | Gold |
| Promo Lotus | Ambient Promotion: Large Scale | Gold |
| Clio Awards 2017 | ||
| Brand Design | Product/Service: Other | Silver |
| LIA Awards 2017 | ||
| Design | Experiential Design | Gold Winner |
| Design | Installations/displays | Gold Winner |
| Cannes Lions 2017 | ||
| Outdoor | Ambient: Interactive Outdoor Experiences | Silver Lion |
| Design | Brand Environment & Experience Design: Non-commercial Exhibitions & Experiences | Bronze Lion |
| Lions Health 2017 | ||
| Health And Wellness | Awareness & Advocacy: Brand led Education & Awareness | Bronze Lion |
| Spikes Asia 2017 | ||
| Media | Use Of Ambient Media: Large Scale | Bronze Spike |
| Healthcare | Health Services & Facilities | Silver Spike |
| Ad Stars 2017 | ||
| Outdoor | Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services | Bronze |
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Special Build | Bronze |
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Live Advertising And Events | Crystal |
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Interactive Outdoor Experience | Crystal |
| Design | Communication Design: Promotional Items | Silver |
Credits & Description:
Title: Ymca Playnasium
Agency: Mccann Melbourne
Brand: Ymca
Country: Australia
Entrant Company: Mccann Melbourne
Advertising Agency: Mccann Melbourne
Production Company: Treehouse Studios, Melbourne
Chief Creative Officer: Pat Baron (Mccann Melbourne)
Executive Creative Director: Matt Lawson (Mccann Melbourne)
Copywriter: Charles Baylis (Mccann Melbourne)
Account Executive: Angela Lethbridge (Mccann Melbourne)
Agency Producer: Vic...
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![YMCA: Ymca Playnasium [presentation film] Ambient Advert by McCann Erickson Melbourne, Treehouse Studios](https://fcdn.me/130/6e9/ymca-ymca-playnasium-presentation-film-d6a84d52f9ae28f81792f7e6b9.jpg?h=260 "Ymca Playnasium [presentation film]")
![YMCA: Playnasium [english] Ambient Advert by McCann Erickson Melbourne, Treehouse Studios](https://fcdn.me/734/c2a/ymca-playnasium-615d165e618bd04b752db4a705.jpg?h=260 "Playnasium [english]")
