Chennai Traffic Police Ambient Yamaraj, Drink and Get Driven by McCann Erickson Bangalore

The Ambient Advert titled Yamaraj, Drink and Get Driven was done by McCann Erickson Bangalore advertising agency for subbrand: Zara Tapas Bar (brand: Chennai Traffic Police) in India. It was released in Feb 2013.
Advertising campaign for Chennai Traffic Police

Chennai Traffic Police: Yamaraj, Drink and Get Driven

Brand
Zara Tapas Bar  (Chennai Traffic Police)
Media
Ambient
Released
February 2013
Posted
February 2013
Market
India
Industry
Alcoholic drinks & Tobacco
Agency
McCann Erickson Bangalore
Art Director
Rathish P Subramaniam
Illustrator
Sandeep Kottila

Awards:

FAB Awards 2013
Guerilla MarketingThe RetailersFAB Award

Credits & Description:

Media: Ambient
Category: Alcoholic Drinks
Agency: McCann Erickson
Brand: Chennai Traffic Police
Geo: Asia, India
By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in...

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