ABP Ananda Case study NEGATIVE PASSIVITY TO ACTIVE OPTIMISM [video] by Bates CHI & Partners Mumbai

The Case study titled NEGATIVE PASSIVITY TO ACTIVE OPTIMISM [video] was done by Bates CHI & Partners Mumbai advertising agency for ABP Ananda in India. It was released in Jan 2013.
Advertising campaign for ABP Ananda

ABP Ananda: NEGATIVE PASSIVITY TO ACTIVE OPTIMISM [video]

Brand
ABP Ananda
Media
Case study
Released
January 2013
Posted
January 2013
Market
India
Industry
TV Channels/Radio Stations and Programmes
Agency
Bates CHI & Partners Mumbai
Executive Creative Director
Arjun Mukherjee
Executive Creative Director
Souvik Misra

Credits & Description:

Advertiser: ABP ANANDA
Agency: BATES CHI & PARTNERS
Category: Public Health & Safety, Pubic Awareness Messages
Executive Vice President: Abeer Chakravarty (Bates CHI & Partners)
Executive Creative Director: Arjun Mukherjee (Bates CHI & Partners)
AVP: Soumya Chowdhury (Bates CHI & Partners)
Executive Creative Director: Souvik Misra (Bates CHI & Partners)
ACD: Nabendu Saha (Bates CHI & Partners)
Senior Copywriter: Rupamanjari Mitra (Bates CHI & Partn...

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