Allstate Case study SOCIAL SAVVY BURGLAR, 4 by Leo Burnett Chicago
The Case study titled SOCIAL SAVVY BURGLAR, 4
was done by Leo Burnett Chicago advertising agency for Allstate in United States. It was released in May 2015.
Allstate: SOCIAL SAVVY BURGLAR, 4
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Creative Director
Executive Creative Director
Creative Director
Copywriter
Director
Art Director
Copywriter
Art Director
Editor
Awards:
| D&AD Awards 2015 | ||
|---|---|---|
| Integrated & Innovative Media | Integrated | Graphite Pencil |
| Cannes Lions, 2015 | ||
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN | BRONZE |
| TITANIUM AND INTEGRATED | TITANIUM AND INTEGRATED | SILVER |
| PROMO AND ACTIVATION | INTEGRATED PROMOTIONAL CAMPAIGN: INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION | BRONZE |
| One Show 2015 | ||
| Cross-Platform | Integrated Branding / Consumer Campaign | Silver Pencil |
| Direct | Digital Direct Marketing / Social Media & Viral Marketing | Silver Pencil |
| AICP NEXT AWARDS, 2015 | ||
| Integrated Campaign | - | Winner |
| Ad Stars Awards, 2015 | ||
| Campaign Videos (Case film) | - | Gold |
| Clio Awards 2015 | ||
| Direct | Product/Service: Other | Silver |
| Innovative | Product/Service: Innovative | Bronze |
| Integrated Campaign | Product/Service: Integrated Campaign | Silver |
| Social Media | Product/Service: Social | Gold |
| ADC Awards, 2015 | ||
| Advertising | INTEGRATED | Bronze |
| Cristal Festival, 2015 | ||
| Integrated | - | Emerald (Bronze) |
| Media | Integrated Campaign | Cristal (Gold) |
| Marketing Innovation | Best use of social media | Cristal (Gold) |
| Promo & Direct | Best integrated campaign led by promo & activation | Sapphire (Silver) |
Credits & Description:
Advertiser: ALLSTATE INSURANCE COMPANY
Agency: LEO BURNETT CHICAGO
Geo: USA
Account Executive: Alex Coontz(Leo Burnett Chicago)
Creative Director: Britt Nolan(Leo Burnett Chicago)
Art Director: Christopher Cole(Leo Burnett Chicago)
Editor: Conor O'Neill(Exile)
Community Manager: Daniel Craig(Leo Burnett Chicago)
Account Director: David Brot(Leo Burnett Chicago)
Director: Jeff Tremaine(HeLo)
Junior Art Director: Lauren Wetula(Leo Burnett...
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