Always Case study Girl Emojis by Starcom London
The Case study titled Girl Emojis
was done by Starcom London advertising agency for Always in United Kingdom. It was released in Jul 2016.
Always: Girl Emojis
Brand
Media
Released
July 2016
Posted
July 2016
Market
Industry
Agency
Awards:
| Cristal Awards 2016 | ||
|---|---|---|
| Media | Beauty / Hygiene / Health Product | Cristal (Gold) |
| Media | Best use of social media | Sapphire (Silver) |
| Special Grand Prix | Grand Prix Global Leadership Council | Grand Cristal |
| Media | Youth (up to 18) | Sapphire (Silver) |
| Eurobest Awards 2016 | ||
| Media | Sectors: Fast Moving Consumer Goods | Grand Prix |
| Media | Digital & Social: Use Of Social Platforms | Silver Eurobest |
| Media | Branded Content & Entertainment: Use Of Branded Content Created For Digital Or Social Media | Silver Eurobest |
Credits & Description:
Agency: Starcom London, United Kingdom
Client: Procter & Gamble
Product: Always
Entrant: Starcom London, United Kingdom
Title: Girl Emojis
Product/Service: Always
Idea Creation: Starcom London, United Kingdom
Idea Creation 2: Leo Burnett Chicago, Usa
Media Placement: Starcom London, United Kingdom
Pr: Mslgroup New York, Usa
Category Director: Laura Cardenas-Garcia (Starcom)
The Campaign
At puberty, girls’ confidence plummets...
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