American Tourister Case study The Kick-Bag Journey by CJ Worx
The Case study titled The Kick-Bag Journey
was done by CJ Worx advertising agency for American Tourister in Thailand. It was released in Apr 2015.
American Tourister: The Kick-Bag Journey
Brand
Media
Released
April 2015
Posted
April 2015
Market
Industry
Agency
Copywriter
Art Director
Art Director
Copywriter
Copywriter
Awards:
| Spikes Asia, 2015 | ||
|---|---|---|
| Direct | Direct Marketing: Digital & Social: Use of Social in a Direct Marketing Campaign | Silver Spike |
| Direct | Strategy: Product Launch/re-Launch | Silver Spike |
| Direct | Use of Direct Marketing: Targeted Ambient Media: Large Scale | Silver Spike |
| Promo & Activation | Use of Promo & Activation: Use of Promotional Events & Stunts | Silver Spike |
| Promo & Activation | Use of Promo & Activation: Product Launch/re-Launch or Multi-Product Promotion | Silver Spike |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| Direct Lotus | Best Use Of Social Media | Bronze |
| Promo Lotus | Event & Field Marketing | Silver |
Credits & Description:
Client: AMERICAN TOURISTER
Product: VIVOLITE LUGGAGE
Product/Service: VIVOLITE LUGGAGE
Advertising Agency: CJ WORX Bangkok, THAILAND
Production Company: KRATAI TUENTUA Bangkok, THAILAND
Art Director: Saharath Sawadatikom (CJ WORX CO.,LTD.)
Art Director: Kavin Sitsayanaren (CJ WORX CO.,LTD.)
Art Director: Phanus Sobsamai (CJ WORX CO.,LTD.)
Copywriter: Kavin Sitsayanaren (CJ WORX CO.,LTD.)
Copywriter: Napat Pornratanaraksa (CJ WORX CO.,LTD.)
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