Audi: Mission To The Moon [video]

Credits & Description:

Agency: Thjnk
Brand: Audi
Country: Germany
Advertising Agency: Thjnk, Hamburg
Entrant Company: Thjnk, Hamburg
Media Agency: Thjnk, Hamburg
Pr Agency: Thjnk, Hamburg
Production Company: Thjnk, Hamburg
Art Director: Adela Dominguez (-)
Group Account Director: Anke Peters (Thjnk Ag)
Participating Client: Audi Of America (Audi Of America)
Copy: Carlos Laserna (-)
Art Director: Felix Ajenjo (-)
Art Director: Florian Schaar (Thjnk Ag)
Creative Director: Grit Hornich (Thjnk Ag)
Film Production: Harvest Agriculture (Harvest Agriculture)
Designer: Jorge Diez (Audi Ag)
Creative Director: Michel Foertsch (Thjnk Ag)
Film Production: Mjz (Mjz)
Executive Creative Director: Heiko Freyland (Thjnk Ag)
Creative Director Technologist: Javier Urbaneja (-)
Account Manager: Lena Hopfmann (Thjnk Ag)
Account Manager: Louise Hobe (Thjnk Ag)
Copy: Dani Rodriguez (-)
Cco: Armin Jochum (Thjnk Ag)
Account Director: David Corns (Venables Bell & Partner)
Strategist: Alexander Kovrigin (Thjnk Ag)
Agency Producer: Daniel Obitz (Thjnk Ag)
Copywriter: Eike Eberhardt (Thjnk Ag)
Designer: Ramon Sellert-Sirvent (Audi Ag)
Art Director: Sabrina Mairinger (Thjnk Ag)
Agency Producer: Thomas Nabbefeld (Thjnk Ag)
Account Director: Denise Mancinone (Thjnk Ag)
Art Director & Designer: Roman Lukowski (Thjnk Ag)
Director: Craig Gillespie (Craig Gillespie)
Executive Creative Director: Gerrit Zinke (Thjnk Ag)
Executive Creative Director: Jose Maria Roca De Viñals (-)
Film Production: Liga01 Computerfilm Gmbh (Liga01 Computerfilm Gmbh)
Strategist: Maximilian Weigl (Thjnk Ag)
Copywriter: Tim Cantow (Thjnk Ag)
Agency Producer: Fabian Boettner (Thjnk Ag)
Film Production: Fireapple (Fireapple)
‎Project Director Digital: Frederike Wasserkampf (Thjnk Ag)
Film Production: Kurzgesagt (Kurzgesagt)
Participating Agency: Loved Gmbh (Loved Gmbh)
Creative Director: Nerea Cierco (-)
Creative Director: Tyler Hampton (Venables Bell & Partner)
Participating Agency: Venables Bell & Partners (Venables Bell & Partners)
Creative Director: Andreas Wagner (Thjnk Ag)
Account Director: Chris Bergen (Venables Bell & Partner)
Planner: Cristiana Zito (-)
Film Production: Easydoesit (Easydoesit)
Creative Director: Erich Pfeifer (Venables Bell & Partner)
Director: Pablo Bach (Liga01 Computerfilm Gmbh)
Designer: Sven Vollhardt (Audi Ag)
Executive Creative Director: Will Mcginnes (Venables Bell & Partner)
Campaign Description:
The Part-Time Scientists share this pioneering spirit. They are a private team of engineers and together with Audi, they are going on a mission to leave the earth and put technology and pioneering spirit to the ultimate test.
Outcome:
The launch of the mission lies in the future – but already today it inspires people all over the globe. Over 54 million media contacts generated, a PR value of 8.5 million and 39 Audi markets involved are figures that speak for themselves. Even at Super Bowl 50, the mission’s spirit found its echo in the commercial break. The countdown to the ultimate proof of Vorsprung durch Technik has started.
Synopsis:
Reaching the impossible – this is what turns humans into pioneers. And stories into history. Audi has always taken new paths – in technology and communication. Always driven by pioneering spirit.
Execution:
The rover was designed in the Audi Design Center, equipped with technologies like quattro, e-tron, ultra lightweight and tested in Audi facilities. On a digital content hub, users can experience every step of the mission in constant updates. This showed pioneering spirit in a completely new dimension.
Strategy:
Audi supports the Part-Time Scientists on the Mission to the Moon. Together, they are developing the Audi lunar quattro and making it ready for the moon.