Australian Football League (AFL) Case study Game Signatures by GPY&R Melbourne

The Case study titled Game Signatures was done by GPY&R Melbourne advertising agency for Australian Football League (AFL) in Australia. It was released in Aug 2011.

Australian Football League (AFL): Game Signatures

Released
August 2011
Posted
August 2011
Market

Awards:

Andy Awards 2012
EventsLeisure/TravelGold
Promotional itemsLeisure/TravelGold
Spikes Asia 2012
Promo & ActivationEvent & Field MarketingGold
Promo & ActivationBest Use of Merchandising/In-Store MarketingSilver

Credits & Description:

Advertiser AUSTRALIAN FOOTBALL LEAGUE
Product 2011 FINALS SERIES
Entrant GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Type of Entry Sales Promotion: Use of Media
Category Event & Field Marketing
Title GAME SIGNATURES
Sales Promotion/Advertising Agency: GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Ben Coulson George Patterson Y/R/Melbourne Executive Creative Director
Chris Northam George Patterson Y/R/Melbourne Creative
Evan Roberts George Patterson...

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