Axe Case study APOLLO CAMPAIGN by BBH London
The Case study titled APOLLO CAMPAIGN
was done by BBH London advertising agency for Axe in United Kingdom. It was released in May 2013.
Axe: APOLLO CAMPAIGN
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Agency
Creative Director
Producer
Executive Creative Director
Creative Director
Art Director
Copywriter
Producer
Producer
Copywriter
Art Director
Art Director
Account Supervisor
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Promo and Activation Lions | Best Integrated Campaign Led by Promotion and Activation | Gold |
| Promo and Activation Lions | Use of Promo & Activation; Best New Product Launch/Re-Launch or Multi-Product Promotion | Silver |
Credits & Description:
Type of entry: Best Integrated Promotional Campaign
Category: Best Integrated Campaign Led by Promotion and Activation
Advertiser: AXE
Product/Service: LYNX
Agency: BBH London, UNITED KINGDOM
Producer: Richard Baki (Media Monks)
Producer: Xander Amo (Media Monks)
Account Planner: Tim Jones (BBH)
Account Manager: Tom Murphy (BBH)
Account Manager: Lucy Scott (BBH)
Creative Tech: Gabor Szalatnyai (BBH)
Creative Tech: Alex Matthews (B...
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