| ANDY Awards 2020 | ||
|---|---|---|
| Craft | - | Gold |
Brand: BBK Foundation
Agency: LLYC
Announcement Team: Ursula Lopez
Announcement Team: Sonia Egea
Announcement Team: Mireya Alvarez
Production: Berde Produkzioak
Sculpture Creation: Ruben Orozco
Sculpture Creation: Clara-Ines Alcantara
General Creative Direction: David-Gonzalez Natal
Creative Director: Julio-Alonso Caballero
Strategic Planner: Pablo Hernandez de Urrutia
Junior Strategic Planner: Maria Olivares Aires
PR / Corporate Communications: Pilar Torner
PR / Corporate Communications: Maria Arocha
PR / Corporate Communications: Asier Sannio
PR / Corporate Communications: Carmen García Morales
Graphic Design and Visual Identity: Maria Garcia
Graphic Design and Visual Identity: Eugenia Mas
Posted: April 2020
Synopsis:
This reality is only visible in the cases of people who die in absolute solitude, at which point they receive some media attention. We created and installed a hyper-realistic sculpture in one of the busiest places in Spain in memory of Mercedes, "The last older person to die in loneliness" After the debate generated during the previous days, Mercedes, the woman who inspired the sculpture, was presented to the media to tell it in her own words and explain how, in reality, loneliness is, in her own words, death in life.