Advertiser: BIG PICTURE MANAGEMENT / ANCORA IN PIEDI (NO PROFIT ORGANIZATION)
Agency: EVENTISI SRL
Category: Best Use of Digital Media
Art Director: Fabrizio Piccolini (Freelance)
Copywriter: Stefano Zanoni (Freelance)
Effectiveness
The song became a summer-hit investing less than 1.000€.- Viral videos have exceeded 1.200.000 Youtube views, giving the starting boost.- Users, without a reward, sent over than 2.000 UGC videos.- The videoclip and the videos gener...