Bt Sport Case study Premier Delivery Service [video] by J. Walter Thompson London

The Case study titled Premier Delivery Service [video] was done by J. Walter Thompson London advertising agency for Bt Sport in United Kingdom. It was released in Aug 2018.

Bt Sport: Premier Delivery Service [video]

Awards:

Caples Awards 2019
Direct Mail B to C-Bronze

Credits & Description:

Agency: J. Walter Thompson London
Client: BT
Product: BT Sport
Title: Premier Delivery Service
Media: DM
Country: UK
Date Of Campaign: August 6th 2018 - August 16th 2018
Background:
BT is perceived as a faceless, traditional British brand, which to some local communities can appear to be out of touch. A lot of this perception is a holdover from the days of BT being a nationalised business. This feeling is especially true in Wales where loca...

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