Caples Awards 2019 | ||
---|---|---|
Direct Mail B to C | - | Bronze |
Agency: J. Walter Thompson London
Client: BT
Product: BT Sport
Title: Premier Delivery Service
Media: DM
Country: UK
Date Of Campaign: August 6th 2018 - August 16th 2018
Background:
BT is perceived as a faceless, traditional British brand, which to some local communities can appear to be out of touch. A lot of this perception is a holdover from the days of BT being a nationalised business. This feeling is especially true in Wales where loca...