Canon Case study Shine by Leo Burnett Sydney
The Case study titled Shine
was done by Leo Burnett Sydney advertising agency for Canon in Australia. It was released in May 2015.
Canon: Shine
Brand
Media
Released
May 2015
Posted
May 2015
Market
Agency
Creative Director
Creative Director
Art Director
Copywriter
Editor
Producer
Editor
Editor
Producer
Production Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| MEDIA | MEDIA: DIGITAL & SOCIAL: USE OF DIGITAL CONTENT | BRONZE |
| Spikes Asia, 2015 | ||
| Integrated | - | Gold Spike |
| Branded Content & Entertainment | Branded Content & Entertainment: Original User-generated Content | Bronze Spike |
| Media | Media: Digital & Social: Use of Digital Content | Bronze Spike |
| Kinsale Sharks Awards, 2015 | ||
| Integrated | International Integrated Campaign - Best campaign using 3 or more media formats | Silver Winner |
| LIA (London International Awards), 2015 | ||
| Integration | Multimedia Campaign | Bronze Winner |
Credits & Description:
Advertiser: CANON
Agency: LEO BURNETT SYDNEY
Geo: Australia
Chief Creative Officer: Andy Dilallo(Leo Burnett Sydney)
Editor: Chris Baron(Leo Burnett Sydney)
Executive Producer: Jeremy Devilliers(Leo Burnett Sydney)
Copywriter: Michael Dawson(Leo Burnett Sydney)
Account Management: Natalie Unguarian(Leo Burnett)
Sound: Song Zu(Song Zu)
Producer: Stef Puskar(Brightworks Productions)
General Manager: Steve Loughran(Canon)
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