Citibank Case study Citi Bike by Publicis Kaplan Thaler New York

The Case study titled Citi Bike was done by Publicis Kaplan Thaler New York advertising agency for Citibank in United States. It was released in Oct 2013.

Citibank: Citi Bike

Released
October 2013
Posted
October 2013

Awards:

One Show 2014
InteractiveIntegrated Branding / Integrated Branding Campaign - 360Bronze Pencil
IP & ProductsIntellectual Property & Products / Integrated Digital & Physical ProductsGold Pencil
National ADDY Award Winners, 2014
Non-TraditionalCampaignGold
Integrated CampaignsConsumer - Regional/NationalGold

Credits & Description:

Category Integrated Branding / Integrated Branding Campaign - 360
Agency Publicis Kaplan Thaler / New York
Client Citibank
Title Citi Bike
Art Director Chris Degnen, John-Paul Cannucciari , Nadia Kamran, Rodrigo Romariz
Writer George Logothetis, Mark Radcliffe, Neisha Tweed
Chief Creative Officer Rob Feakins
Creative Director Roman Luba, Creative Director of Design, Christopher C. Smith
Designer Philip Arias, Tana Cieciora, Jinhee Kwon
Agency Publicis Kaplan Thaler / New York
Content Strategist Mike Taylor
Executive Creative Director Jim Kotulka, Tom Drymalski, Perry Essig
User Experience Designer Rob Philibert