CNA Language School Case study SPEAKING EXCHANGE by FCB Sao Paulo

SPEAKING EXCHANGE
The Case study titled SPEAKING EXCHANGE was done by FCB Sao Paulo advertising agency for CNA Language School in Brazil. It was released in Nov 2013.

CNA Language School: SPEAKING EXCHANGE

Released
November 2013
Posted
November 2013
Market
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Art Director
Digital Creative Director

Awards:

Cannes Lions, 2014
DIRECT LIONSDirect Marketing: Digital & Social: Use of Other Digital PlatformsGOLD
DIRECT LIONSProduct & Service: Commercial Public Services, incl. Healthcare & MedicalSILVER
DIRECT LIONSStrategy: RetentionBRONZE
PROMO & ACTIVATION LIONSPromo & Activation: Digital & Social: Use of Other Digital Platforms in a Promotional CampaignGOLD
PROMO & ACTIVATION LIONSProduct & Service: Commercial Public Services, including Healthcare & MedicalGOLD
Wave Festival, 2015
CyberPlataformas WEBOURO
DirectUso de Mídia e/ou Estratégias de Marketing DiretoGrand Prix
DirectUso de Mídia e/ou Estratégias de Marketing DiretoOURO

Credits & Description:

Type of entry: Direct Marketing: Digital & Social
Category: Use of Other Digital Platforms
Advertiser: CNA
Product/Service: ENGLISH COURSE
Agency: FCB BRASIL São Paulo, BRAZIL
Client: CNA
Product: ENGLISH COURSE
Entrant: FCB BRASIL São Paulo, BRAZIL
Type of Entry: Direct Marketing: Digital & Social
Category: Use of Other Digital Platforms
Entrant Company : FCB BRASIL São Paulo, BRAZIL
Advertising Agency : FCB BRASIL São Paul...

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