CNA Language School Case study SPEAKING EXCHANGE by FCB Sao Paulo

The Case study titled SPEAKING EXCHANGE was done by FCB Sao Paulo advertising agency for CNA Language School in Brazil. It was released in Nov 2013.

CNA Language School: SPEAKING EXCHANGE

Released
November 2013
Posted
November 2013
Market
Production Agency
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Art Director
Digital Creative Director

Awards:

Cannes Lions, 2014
CYBER LIONSSOCIAL: ENGAGEMENT PLATFORMSILVER
BRANDED CONTENT & ENTERTAINMENT LIONSBranded Entertainment: Use or integration of digital or social mediaBRONZE
CYBER LIONSWeb Platforms: Web Service/AppBRONZE
CYBER LIONSSocial: Applications / ToolsBRONZE
CYBER LIONSBranded Tech: Utility/Tool/Service (online/offline digital service/product/utility/tool)SILVER
DIRECT LIONSDirect Marketing: Digital & Social: Use of Other Digital PlatformsGOLD
DIRECT LIONSProduct & Service: Commercial Public Services, incl. Healthcare & MedicalSILVER
DIRECT LIONSStrategy: RetentionBRONZE
PROMO & ACTIVATION LIONSPromo & Activation: Digital & Social: Use of Other Digital Platforms in a Promotional CampaignGOLD
PROMO & ACTIVATION LIONSProduct & Service: Commercial Public Services, including Healthcare & MedicalGOLD
Clio Awards, 2014
EngagementProduct/Service: ExperientialSilver
DirectProduct/Service: Digital/SocialGold
Content & ContactProduct/Service: Content and ContactGold
London International Awards 2014
Integration-Silver Winners
Non-TraditionalDirect MarketingSilver Winners
Non-TraditionalExperientialSilver Winners
Non-TraditionalWeb ServicesSilver Winners
Caples Awards 2014
CampaignsIntegrated campaignSilver
TechniqueCreative use of technologyBronze
Cristal Awards, 2014
INTEGRATED-EMERALD
SPECIAL AWARDS-FESTIVAL GRAND CRISTAL
DIGITAL & MOBILEDIGITAL APPLICATIONGRAND CRISTAL
DIGITAL & MOBILEDIGITAL APPLICATIONCRISTAL
D&AD Awards 2015
Digital MarketingDigital Tools & UtilitiesYellow Pencil
Digital MarketingInnovative Use of TechnologyGraphite Pencil
DirectDirect Response/DigitalGraphite Pencil
White Pencil - Creativity for GoodAdvertising & Marketing Communications - BrandWood Pencil
One Show 2015
Branded EntertainmentBroadcast & Film / Branded FilmSilver Pencil
Branded EntertainmentOnline / Short FormSilver Pencil
DirectDigital Direct Marketing / Social Media & Viral MarketingBronze Pencil

Credits & Description:

Website Url: http://www.openairawards.com/2014/cannes/speakingexchange_vc
Type of entry: Branded Entertainment
Category: Use or integration of digital or social media
Advertiser: CNA
Product/Service: ENGLISH COURSE
Agency: FCB BRASIL São Paulo, BRAZIL
Client: CNA
Product: ENGLISH COURSE
Entrant: FCB BRASIL São Paulo, BRAZIL
Type of Entry: Branded Entertainment
Category: Use or integration of digital or social media
Entrant Comp...

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