Dettol Case study Dettol ignites 'The Cleanliness Revolution' in India by Initiative
The Case study titled Dettol ignites 'The Cleanliness Revolution' in India
was done by Initiative advertising agency for Dettol in India. It was released in Nov 2015.
Dettol: Dettol ignites 'The Cleanliness Revolution' in India
Brand
Media
Released
November 2015
Posted
November 2015
Market
Industry
Agency
Credits & Description:
Client: Dettol
Agency: Initiative
Title: Dettol ignites 'The Cleanliness Revolution' in India
Insight
Dettol is one of the foremost names in hygiene and sanitation in India. Over the past few decades it has been speaking the language of Health and Hygiene. Did it stick enough? It did, but these numbers don’t seem to suggest so:
- Over 110 million households in India do not have access to basic sanitation and defecate in the open.
- More than half of India...
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