Discovery Channel Case study Manda Nudes by Publicis Sao Paulo
The Case study titled Manda Nudes
was done by Publicis Sao Paulo advertising agency for Discovery Channel in Brazil. It was released in Jan 2016.
Discovery Channel: Manda Nudes
Brand
Media
Released
January 2016
Posted
January 2016
Market
Agency
Creative
Creative Director
Creative Director
Creative
Creative Director
Production Agency
Production Agency
Credits & Description:
What can be harder than surviving 40 days with no clothes, no water and no food in the middle of the jungle? Well, try finding someone who sends nudes on twitter.In Brazil, the whole Internet was asking for nudes, every minute. But apparently, nobody was sending them.So, to promote its new series Naked and Afraid XL, Discovery Channel decided to attend those requests.
The official profile of the network started answering all nudes requests with a promo trailer of the show. And people's re...
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