Downy Case study Downy tag by Hongik University
The Case study titled Downy tag
was done by Hongik University advertising agency for Downy in South Korea. It was released in Oct 2013.
Downy: Downy tag
Brand
Media
Released
October 2013
Posted
October 2013
Market
Industry
Agency
Awards:
| The New York Festival, 2014 | ||
|---|---|---|
| Student | Integrated | Third Prize Award |
Credits & Description:
This is a CSV campaign of Downy.
Our critial point of an idea was when will be the best time for consumer to meet downy in more effective way.
After long discussion and much thoughts, the perfect brand contact point we consider is when consumers buy new clothes from shop. This is the idea that not only let consumer experience the downy softener as natural consequences of their behavior
but also lead to an action of environmental friendly wise by not wasting any paper or resour...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
