Easy Way: EASY WAY LYRICS

Credits & Description:

Type of entry: Creative Use Of Technology
Category: Innovative Technology for Mobile
Advertiser: EASY WAY LANGUAGE CENTER
Product/Service: EASY WAY LANGUAGE CENTER
Agency: LODUCCA São Paulo, BRAZIL
Client: EASY WAY LANGUAGE CENTER
Product: EASY WAY LANGUAGE CENTER
Entrant: LODUCCA São Paulo, BRAZIL
Type of Entry: Creative Use Of Technology
Category: Innovative Technology for Mobile
Entrant Company : LODUCCA São Paulo, BRAZIL
Advertising Agency : LODUCCA São Paulo, BRAZIL
Chief Creative Director: Guga Ketzer (Loducca)
Creative Director: Cassio Moron (Loducca)
Creative Director: Fabio Saboya (Loducca)
Creative Director: Sergio Mugnaini (Loducca)
Copywriter: Raphael Franzini (Loducca)
Designer: Eduardo Tallia (Loducca)
Technology Director: Andre Michels (Loducca)
Programmer: Paulo Almeida (Loducca)
Account Supervisor: Juliana Tomas (Loducca)
Owner: Sergio Veiga (Easy Way Language Center)
Director: Del (Conspiração Filmes)
Production Company: Conspiração Filmes (Conspiração Filmes)
Creative Execution:
An app that synchronizes the songs in your mobile or playing on the radio/TV with its lyrics and display them in any language with Google Translate.
Users were able to book a lesson through the app, and this generated more leads than slots available. Currently, all classes are sold out.
Brazilians are always listening to songs in English but most of them can’t understand the lyrics. And when they like a song, they need to go search for the translation. So, Easy Way Language Center created a tool for Brazilians to experience what it's like to know another language while listening to music.