Emirates Airlines Case study The Emirates "Take Over" Luggage Wrap by Y&R Ho Chi Minh

The Case study titled The Emirates "Take Over" Luggage Wrap was done by Y&R Ho Chi Minh advertising agency for Emirates Airlines in Vietnam. It was released in Apr 2016.

Emirates Airlines: The Emirates "Take Over" Luggage Wrap

Released
April 2016
Posted
April 2016
Market
Industry

Awards:

Spikes ASIA 2016
OutdoorUse of Outdoor: Use of Ambient OutdoorBronze Spike
OutdoorAmbient: TransitSilver Spike

Credits & Description:

Client: Emirates Group Headquarters
Product: Emirates Airline
Entrant: Y&R Vietnam Ho Chi Minh City , Vietnam
Entrant: Y&R Vietnam Ho Chi Minh City, Vietnam
Idea: Y&R Vietnam Ho Chi Minh City, Vietnam
Media: Y&R Vietnam Ho Chi Minh City, Vietnam
Pr: Y&R Vietnam Ho Chi Minh City, Vietnam
Editor: Apr 12 2016 12:00am
Chief Strategy Officer Asia: Hari Ramanathan (Y&R Asia)
Chief Creative Officer: Kit Ong (Y&R Vietnam)
Copywriter: Mark Roalfe (Y&R Vietnam)
Copywriter: Nguyen Hoang Vu (Y&R Vietnam)
Copywriter: Nguyen Khac Trung (Y&R Vietnam)
Copywriter: Nhu Pham (Y&R Vietnam)
Art Director: Minh Lam (Y&R Vietnam)
Art Director: Linh Tran (Y&R Vietnam)
Art Director: Nguyen Truong Thai Vu (Y&R Vietnam)
Designer: Huy Ho (Y&R Vietnam)
Designer: Cuong Nguyen (Y&R Vietnam)
Account Director: AD Hunter (Y&R Vietnam)
Account Executive: Tuong Vy Le (Y&R Vietnam)
Account Executive: Linh Khong (Y&R Vietnam)
Brief Explanation
In the first nine months of 2015, there were 1,346 reported cases of luggage thefts at Tan Son Nhat International airport in Ho Chi Minh City. Airline passengers have been increasingly using the protection wrapping service to secure their valuables.