Advertiser: UNILEVER
Agency: MINDSHARE PAKISTAN
Category: Best Use of Screens
Managing Director: Fouad Husain (Mindshare)
Category Head: Raza Syed (Mindshare)
Senior Media Planner: Anoshia Majeed (Mindshare)
Head Of Planning: Ateeq Rahman (Mindshare)
Effectiveness
An overall 65% increase in ratings of the slot across entertainment channels. Brand pyramid increased scores on advantage and relevance by 4 base points within the launch quarter: Advanta...