Fair and Lovely Case study FAIR & LOVELY DOPAHAR [video] by Mindshare Karachi

The Case study titled FAIR & LOVELY DOPAHAR [video] was done by Mindshare Karachi advertising agency for Fair and Lovely in Pakistan. It was released in Dec 2012.

Fair and Lovely: FAIR & LOVELY DOPAHAR [video]

Released
December 2012
Posted
December 2012
Market
Industry

Credits & Description:

Advertiser: UNILEVER
Agency: MINDSHARE PAKISTAN
Category: Best Use of Screens
Managing Director: Fouad Husain (Mindshare)
Category Head: Raza Syed (Mindshare)
Senior Media Planner: Anoshia Majeed (Mindshare)
Head Of Planning: Ateeq Rahman (Mindshare)
Effectiveness
An overall 65% increase in ratings of the slot across entertainment channels. Brand pyramid increased scores on advantage and relevance by 4 base points within the launch quarter: Advanta...

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