EURO EFFIES / EACA Euro Effies Awards, 2015 | ||
---|---|---|
The Winners | Brand Experience | Silver |
for Febreze (Procter & Gamble)
by Grey Germany GmbH
Case Study
Germany
Story:
SUMMARY:
To reignite their car air freshener business in UK and Ireland, P&G needed an idea to spark an online conversation about fresh air in cars and create the urgency to buy a Febreze Car vent clip. In an online reality series, three real Brits mastered Europe’s toughest smell challenges and put the product to the ultimate test – with success. Surprised passengers smelled noth...