Fiat Case study Safety Wi Fi [video] by Leo Burnett Tailor Made Sao Paulo
The Case study titled Safety Wi Fi [video]
was done by Leo Burnett Tailor Made Sao Paulo advertising agency for Fiat in Brazil. It was released in May 2015.
Fiat: Safety Wi Fi [video]
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Art Director
Production Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| OUTDOOR | AMBIENT: TRANSIT | SILVER |
| Ad Stars Awards, 2015 | ||
| Direct | Use of direct marketing | Gold |
| Clio Awards 2015 | ||
| Direct | Product/Service: Out of Home | Bronze |
| Kinsale Sharks Awards, 2015 | ||
| Ambient | International Ambient - Interactive Experience | Silver Winner |
| LIA (London International Awards), 2015 | ||
| Non-Traditional | Experiential | Gold Winner |
| Non-Traditional | Interactive Installations | Silver Winner |
| Cristal Festival, 2015 | ||
| Digital & Mobile | Digital Innovation | Emerald (Bronze) |
| D&AD Awards, 2016 | ||
| Digital Marketing | Digital Tools & Utilities | Wood Pencil |
| One Show, 2016 | ||
| Direct | Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing | Merit |
| Direct | Csr - Ambient / Environmental / Ambient / Environmental | Merit |
| Intellectual Property | Csr - Physical / Digital / Physical / Digital | Merit |
| Interactive | Csr - Advertising / Advertising | Merit |
| Wave Festival, 2016 | ||
| Direct | Inovação em Direct | Bronze |
| Outdoor | Inovação em Outdoor | Bronze |
| FIAP 2016 | ||
| Vía Pública | Institucional | Sol de Plata |
Credits & Description:
Advertiser: FIAT
Título/Title: El Wi-Fi Que Salva Vidas
Agency: LEO BURNETT TAILOR MADE
Geo: Brazil
Account Team: Denise Millan, Cíntia Mourão, Eduardo Crepaldi, Caio Perez(Leo Burnett Tailor Made)
Creative Director: Eduardo Battiston(Isobar Brasil)
PR Team: Fernanda Lopes, Aline Cerri(Leo Burnett Tailor Made)
Planning Team: Marcello Magalhães, Tiago Lara, Rafael Camilo, Marco Farah(Leo Burnett Tailor Made)
Chief Creative Officer: Marcelo Reis(Leo ...
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![Fiat: The Interactive Parking Billboard [image] Outdoor Advert by Leo Burnett Frankfurt](https://fcdn.me/f80/835/fiat-the-interactive-parking-billboard-image-7a3de75c29af5549bb7bb8f2ad.jpg?h=260 "The Interactive Parking Billboard [image]")
![Fiat: Safety Wi Fi [video] [english subtitles] Case study by Leo Burnett Tailor Made Sao Paulo, S De Samba](https://fcdn.me/071/4de/fiat-safety-wi-fi-video-34a1f25d2490f1c6bdd18ec190.jpg?h=260 "Safety Wi Fi [video] [english subtitles]")
