Gatorade Case study MADE IN NY by TBWA\Chiat\Day USA

The Case study titled MADE IN NY was done by TBWA\Chiat\Day USA advertising agency for Gatorade in United States. It was released in May 2015.
Advertising campaign for Gatorade

Gatorade: MADE IN NY

Brand
Gatorade
Media
Case study
Released
May 2015
Posted
May 2015
Market
United States
Industry
Soft Drinks
Agency
TBWA\Chiat\Day USA
Creative Director
Renato Fernandez
Director
Henry Alex-Rubin
Editor
Damion Clayton At Rock Paper Scissors
Executive Creative Director
Brent Anderson Designer

Awards:

Cannes Lions, 2015
CYBERCRAFT: STORYTELLINGSILVER

Credits & Description:

Festival: Cyber: Craft: Storytelling
Awards: Silver
Advertiser: GATORADE
Agency: TBWA\CHIAT\DAY
Geo: USA
Executive Creative Director: Brent Anderson(TBWA\Chiat\Day)
Editor: Damion Clayton(Rock Paper Scissors)
Director Of Photography: Enrique Chediak(Smuggler)
Sports Marketing: Erika Buder(TBWA\Chiat\Day)
Planning Director: Martin Ramos(TBWA\Chiat\Day)
Managing Director: Peter Ravailhe(TBWA\Chiat\Day)
Creative Director: Renato Fernandez(TBWA\Chiat\Day)
Brand Manager: Robyn Morris(TBWA\Chiat\Day)
Editorial: Rock Paper Scissors(Rock Paper Scissors)
Brand Director: Sarah Lamberson(TBWA\Chiat\Day)
Chief Creative Officer: Stephen Butler(TBWA\Chiat\Day)
Sr. Art Director: Dave Estrada(TBWA\Chiat\Day)
Agency Assistant Producer: Garrison Askew(TBWA\Chiat\Day)
Director: Henry-Alex Rubin(Smuggler)
Executive Producer: Lisa Tauscher(Smuggler)
Junior Planner: Matt Bataclan(TBWA\Chiat\Day)
Sr. Copywriter: Nick Ciffone(TBWA\Chiat\Day)
Planner: Rebecca Harris(TBWA\Chiat\Day)
Agency Executive Producer: Sarah Patterson(TBWA\Chiat\Day)
Group Planning Director: Scott MacMaster(TBWA\Chiat\Day)
Executive Creative Director: Brent Anderson(TBWA\Chiat\Day)
Editor: Damion Clayton(Rock Paper Scissors)
Director Of Photography: Enrique Chediak(Smuggler)
Sports Marketing: Erika Buder(TBWA\Chiat\Day)
Planning Director: Martin Ramos(TBWA\Chiat\Day)
Managing Director: Peter Ravailhe(TBWA\Chiat\Day)
Creative Director: Renato Fernandez(TBWA\Chiat\Day)
Brand Manager: Robyn Morris(TBWA\Chiat\Day)
Editorial: Rock Paper Scissors(Rock Paper Scissors)
Brand Director: Sarah Lamberson(TBWA\Chiat\Day)
Chief Creative Officer: Stephen Butler(TBWA\Chiat\Day)
Sr. Art Director: Dave Estrada(TBWA\Chiat\Day)
Agency Assistant Producer: Garrison Askew(TBWA\Chiat\Day)
Director: Henry-Alex Rubin(Smuggler)
Executive Producer: Lisa Tauscher(Smuggler)
Junior Planner: Matt Bataclan(TBWA\Chiat\Day)
Sr. Copywriter: Nick Ciffone(TBWA\Chiat\Day)
Planner: Rebecca Harris(TBWA\Chiat\Day)
Agency Executive Producer: Sarah Patterson(TBWA\Chiat\Day)
Group Planning Director: Scott MacMaster(TBWA\Chiat\Day)