Guinness Case study THE WORLD’S SMOOTHEST LAUNCH by BBDO Singapore

The Case study titled THE WORLD’S SMOOTHEST LAUNCH was done by BBDO Singapore advertising agency for Guinness in Singapore. It was released in Oct 2013.

Guinness: THE WORLD’S SMOOTHEST LAUNCH

Released
October 2013
Posted
October 2013
Market
Copywriter
Creative Director
Art Director
Photographer
Account Supervisor

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
PROMO LOTUSBEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAILBRONZE

Credits & Description:

Advertiser: ASIA PACIFIC BREWERIES SINGAPORE
Agency: BBDO PROXIMITY SINGAPORE
Category: Fast Moving Consumer Goods
Advertising campaign: THE WORLD’S SMOOTHEST LAUNCH
Art Director: Andrea Limjoco (BBDO Proximity Singapore)
Art Buyer: Christopher Cumming (BBDO Proximity Singapore)
Art Director: Douglas Goh (BBDO Proximity Singapore)
Group Creative Director: Primus Nair (BBDO Proximity Singapore)
Chief Creative Officer: Ronald Ng (BBDO Proximity Singa...

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