HackYourFuture: Behind The Source - Board

Credits & Description:

Title of Entry: HackYourFuture - Behind The Source
Brand: HackYourFuture
Product/Service: A coding school for refugees
Client: HackYourFuture
Entrant Company: 72andSunny Amsterdam
Creative Agency: 72andSunny Amsterdam
Chief Creative Officer: Carlo Cavallone
Account Manager: Tony Hoang
Creative Director: Laura Visco
Date of Release: 2020-02-10
Digital Producer: Julie Bourges
Digital Strategist: Chad Muratev
Designer: Matt Purcell
Production Company: Hecho Studios
Art Director: Guillaume Roukhomovsky
Art Director: Christian Bauer
Copywriter: KC Hong
Director of Production: Stephanie Oakley
Business Affairs Manager: Julie Katsoula
Music Creative: Leonidas Diamantis
Managing Director: Lauren Portelli
Senior Strategist: Felipe Souza
Sound Designer/Mixer Stainless Sound: Nick Smith
Business Development / Brand Coordinator: Katie Longson
Managing Director HackYourFuture: Wouter Kleijn
Partnership Manager HackYourFuture: Federico Fusco
Notes: Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.