Heineken Case study LONGER MERRY CHRISTMAS by J. Walter Thompson San Juan
The Case study titled LONGER MERRY CHRISTMAS
was done by J. Walter Thompson San Juan advertising agency for subbrand: Heineken Beer (brand: Heineken) in Puerto Rico. It was released in May 2013.
Heineken: LONGER MERRY CHRISTMAS
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Associate Creative Director
Copywriter
Producer
Producer
Copywriter
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Media Lions | Use of Media; Best Use of Audio | Bronze |
| Media Lions | Best Integrated Campaign; Best Use of Integrated Media | Silver |
Credits & Description:
Type of entry: Best Integrated Campaign
Category: Best Use of Integrated Media
Advertiser: HEINEKEN
Product/Service: HEINEKEN
Agency: JWT SAN JUAN, PUERTO RICO
Vice President Regional Creative Director: Jaime Rosado (JWT San Juan)
Associate Creative Director: Johanna Santiago (JWT San Juan)
Interactive Creative Director: Manuel Torres (JWT San Juan)
Copywriter: Gabriela Bonilla (JWT San Juan)
Copywriter: Pablo Torres (JWT San Juan)
Inte...
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