SAFETY LAB AND BLIKKIESDORP 4 HOPE Case study HOPE SOAP by Y&R Cape Town

HOPE SOAP
The Case study titled HOPE SOAP was done by Y&R Cape Town advertising agency for subbrand: HOPE SOAP (brand: SAFETY LAB AND BLIKKIESDORP 4 HOPE) in South Africa. It was released in May 2013.
Advertising campaign for SAFETY LAB AND BLIKKIESDORP 4 HOPE

SAFETY LAB AND BLIKKIESDORP 4 HOPE: HOPE SOAP

Brand
HOPE SOAP  (SAFETY LAB AND BLIKKIESDORP 4 HOPE)
Media
Case study
Released
May 2013
Posted
May 2013
Market
South Africa
Industry
Public awareness
Agency
Y&R Cape Town
Copywriter
Nkanyezi Masango
Executive Creative Director
Rui Alves
Art Director
Rowan Foxcroft
Copywriter
Graham Krige
Art Director
Ayesha Mukadam
Art Director
Justin Joshua
Art Director
Gareth Owen
Producer
Rory Bonnes

Awards:

Cannes Lions 2013
Promo and Activation LionsProduct & Service; Public Health & Safety, Public Awareness MessagesSilver
The Loeries Awards 2013
OUTDOOR & COLLATERAL MEDIAALTERNATIVE MEDIA & FIELD MARKETINGSilver
UBUNTU AWARDUBUNTU AWARDBronze

Credits & Description:

Type of entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Advertiser: SAFETY LAB AND BLIKKIESDORP 4 HOPE
Product/Service: HOPE SOAP
Agency: Y&R SOUTH AFRICA Cape Town, SOUTH AFRICA
Chief Creative Officer: Graham Lang (Y & R South Africa)
Executive Creative Director: Rui Alves (Y & R South Africa)
Copywriter: Nkanyezi Masango (Y & R South Africa)
Copywriter: Graham Krige (Y & R South Africa)
Art Director: Row...

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