IBM Case study IBM People for Smarter Cities presents Sketch Backs by Ogilvy Paris

The Case study titled IBM People for Smarter Cities presents Sketch Backs was done by Ogilvy Paris advertising agency for IBM in France. It was released in Jun 2015.

IBM: IBM People for Smarter Cities presents Sketch Backs

Brand
Released
June 2015
Posted
June 2015
Market
Creative Director
Copywriter

Credits & Description:

In honor of the 42nd anniversary of the United Nations Environment Program's World Environment Day on June 5, IBM People For Smarter Cities will be hosting Sketch Backs LIVE in real-time on Twitter @P4SCities. Smarter Cities work for the environment. Sketch Backs is a day long live-drawing event on Twitter, where you're asked to tweet your ideas to make cities—big and small—smarter. Our team of illustrators will sketch your idea to help visually express it and tweet it back to you in real-time.
Category: Other
Brand: IBM
Agency: Ogilvy & Mather, Paris
Country: France
Baptiste Clinet, Executive Creative Director Ogilvy & Mather, Paris
Susan Westre, Executive Creative Director IBM at Ogilvy & Mather Paris
Creative Director: Daniel Lincoln
Junior Art Director: Edward Macaulay
Copywriter: Nick Bakshi
Account leads: Mary McFarland, Gaia Brunoni
Social leads: Andrea Colaianni, Sharlene Ménard, Stephane EspasaTudo, Marine Paris Media leads: Darlene Lee, Sarah la Rocca
IBM: Jacelyn Swenson, Suzanne Assaf