IBM Case study PLAY! by Ogilvy & Mather New York

PLAY!
The Case study titled PLAY! was done by Ogilvy & Mather New York advertising agency for IBM in United States. It was released in May 2015.

IBM: PLAY!

Brand
Released
May 2015
Posted
May 2015
Executive Creative Director
Executive Creative Director
Creative Director
Executive Creative Director
Art Director
Producer
Art Director
Producer
Copywriter
Director
Art Director
Associate Creative Director
Producer
Associate Creative Director

Awards:

Cannes Lions, 2015
CYBERWEB CAMPAIGN: CORPORATE IMAGE & COMMUNICATIONBRONZE

Credits & Description:

Festival: Cyber: Web Campaign: Corporate Image & Communication
Awards: Bronze
Advertiser: IBM
Agency: OGILVY NEW YORK
Geo: USA
Contributing Artists: Adam Hayes()
Tech Team: Ahmet Arsan(Ogilvy New York)
Associate Creative Director: Anne Davidson(Ogilvy New York)
Director: Aramique Krauthamer(Tool of North America)
Account Team: Charlotte Sng(Ogilvy New York)
Director: Elijah Barrett()
Art Director: Elli Hanson(Ogilvy New York)
Art Director: Emily Rinehart(Ogilvy New York)
Director: Geoff Levy(Ogilvy New York)
Tech Team: Ian Crowley(Ogilvy New York)
Account Team: Jeremy Kuhn(Ogilvy New York)
Mad Scientist: John Cohn, Ph.D., IBM Fellow(IBM)
Account Team: Josh Shaner(Ogilvy New York)
Producer: Lee Weiss(Ogilvy New York)
Art Director: Line Johnsen(Ogilvy New York)
Producer: Moitri Ghosh(Ogilvy New York)
Tech Team: Nate Jones(Ogilvy New York)
Director: Nathan Punwar()
Creative Director: Sam Mazur(Ogilvy New York)
Strategy: Scott Martinez(Ogilvy New York)
Chief Creative Officer: Steve Simpson(Ogilvy New York)
Contributing Artists: Al Boardman()
Producer: Danielle Magee(Ogilvy New York)
Associate Creative Director: Eddie Pak(Ogilvy New York)
Producer: Erica Rehbock(Ogilvy New York)
Tech Team: Jason Wurtzel(Ogilvy New York)
Engineer: Jeff Crouse(Tool of North America)
Producer: Leslie Dacri(Ogilvy New York)
Account Team: Lindsay Jaffe(Ogilvy New York)
Strategy: Melissa Hochman(Ogilvy New York)
Executive Creative Director: Mike Hahn(Ogilvy New York)
Copywriter: Naomi Amado(Ogilvy New York)
Producer: Nathalie Salazar(Tool of North America)
Engineer: Ranjit Bhatnagar(Tool of North America)
Executive Creative Director: Ryan Blank(Ogilvy New York)
Tech Team: Sebastian Soler(Ogilvy New York)
Strategy: Stuart Tracte(Ogilvy New York)
Executive Creative Director: Susan Westre(Ogilvy New York)
Contributing Artists: Tracey Berglund()
Contributing Artists: Adam Hayes()
Tech Team: Ahmet Arsan(Ogilvy New York)
Associate Creative Director: Anne Davidson(Ogilvy New York)
Director: Aramique Krauthamer(Tool of North America)
Account Team: Charlotte Sng(Ogilvy New York)
Director: Elijah Barrett()
Art Director: Elli Hanson(Ogilvy New York)
Art Director: Emily Rinehart(Ogilvy New York)
Director: Geoff Levy(Ogilvy New York)
Tech Team: Ian Crowley(Ogilvy New York)
Account Team: Jeremy Kuhn(Ogilvy New York)
Mad Scientist: John Cohn, Ph.D., IBM Fellow(IBM)
Account Team: Josh Shaner(Ogilvy New York)
Producer: Lee Weiss(Ogilvy New York)
Art Director: Line Johnsen(Ogilvy New York)
Producer: Moitri Ghosh(Ogilvy New York)
Tech Team: Nate Jones(Ogilvy New York)
Director: Nathan Punwar()
Creative Director: Sam Mazur(Ogilvy New York)
Strategy: Scott Martinez(Ogilvy New York)
Chief Creative Officer: Steve Simpson(Ogilvy New York)
Contributing Artists: Al Boardman()
Producer: Danielle Magee(Ogilvy New York)
Associate Creative Director: Eddie Pak(Ogilvy New York)
Producer: Erica Rehbock(Ogilvy New York)
Tech Team: Jason Wurtzel(Ogilvy New York)
Engineer: Jeff Crouse(Tool of North America)
Producer: Leslie Dacri(Ogilvy New York)
Account Team: Lindsay Jaffe(Ogilvy New York)
Strategy: Melissa Hochman(Ogilvy New York)
Executive Creative Director: Mike Hahn(Ogilvy New York)
Copywriter: Naomi Amado(Ogilvy New York)
Producer: Nathalie Salazar(Tool of North America)
Engineer: Ranjit Bhatnagar(Tool of North America)
Executive Creative Director: Ryan Blank(Ogilvy New York)
Tech Team: Sebastian Soler(Ogilvy New York)
Strategy: Stuart Tracte(Ogilvy New York)
Executive Creative Director: Susan Westre(Ogilvy New York)
Contributing Artists: Tracey Berglund()